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      <image:title>About - This isn’t about us. It’s about you.</image:title>
      <image:caption>If we get the story and key messages right, we can fundamentally change the actions, beliefs and behaviors of your stakeholders. Your board. Your executive colleagues. Your clients and your employees. That’s our passion. Getting that story right is our calling. If we can inspire your people, working together, we can change your culture. And if we empower your culture, you and your team will transform your world. Many of you are long-time clients and partners. For those who aren’t yet, see below for a summary of our bona fides.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>About - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>About - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>About - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>About - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>About - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <loc>https://excerra.com/client-testimonials-and-reviews</loc>
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    <lastmod>2021-11-02</lastmod>
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    <loc>https://excerra.com/case-studies</loc>
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    <lastmod>2021-07-13</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5ec84fcf9b003c24ec4876d0/1592703366227-UJUNA3KOZE5SEAJKXOPK/photo-1514608361220-74245eb90ea6%2B%25281%2529.jpg</image:loc>
      <image:title>Case Studies</image:title>
      <image:caption>ORBIT #310</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ec84fcf9b003c24ec4876d0/1602870296407-70Z587SGMS4AQBXCSN1S/image.jpg</image:loc>
      <image:title>Case Studies</image:title>
      <image:caption>DAY ONE #252</image:caption>
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    <image:image>
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      <image:title>Case Studies</image:title>
      <image:caption>VALLEY OF THE KINGS #278</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5ec84fcf9b003c24ec4876d0/1593483039149-EZ2YBYYRL0B2HR0P15AW/image-asset.jpeg</image:loc>
      <image:title>Case Studies</image:title>
      <image:caption>BLUEPRINT #362</image:caption>
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      <image:title>Case Studies</image:title>
      <image:caption>ORCHESTRA #296</image:caption>
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      <image:title>Case Studies</image:title>
      <image:caption>FIELD OF FLOWERS #240</image:caption>
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      <image:title>Case Studies</image:title>
      <image:caption>STORY TELLING #348</image:caption>
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      <image:title>Case Studies</image:title>
      <image:caption>RULE BOOK #312</image:caption>
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      <image:title>Case Studies</image:title>
      <image:caption>RECIPE FOR CHANGE #365</image:caption>
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      <image:title>Case Studies</image:title>
      <image:caption>DIFFERENTIATION #227</image:caption>
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      <image:title>Case Studies</image:title>
      <image:caption>SCALE AT SPEED #238</image:caption>
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      <image:title>Case Studies</image:title>
      <image:caption>ACQUISITION TARGET #307</image:caption>
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  <url>
    <loc>https://excerra.com/cs310-orbit</loc>
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    <lastmod>2025-10-27</lastmod>
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      <image:title>Case Study #310 - ORBIT</image:title>
      <image:caption>WIRED CASE STUDY #310</image:caption>
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    <loc>https://excerra.com/cs-402-covid-19</loc>
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    <lastmod>2021-01-29</lastmod>
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      <image:title>Case Study #402 - COVID-19 - . COVID-19</image:title>
      <image:caption>A New CEO Shepherds 1,400 Global Employees Through Fear</image:caption>
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  </url>
  <url>
    <loc>https://excerra.com/cs-278-valley-of-the-kings</loc>
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    <lastmod>2021-11-15</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5ec84fcf9b003c24ec4876d0/1611943241951-GJDR9CHSMLD19FVGZ9L1/PwC+Strategy+White+Paper</image:loc>
      <image:title>CS #278 - VALLEY OF THE KINGS - . VALLEY OF THE KINGS</image:title>
      <image:caption>Photo by PeskyMonkey/iStock / Getty Images</image:caption>
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  <url>
    <loc>https://excerra.com/cs-362-blueprint</loc>
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    <lastmod>2021-06-07</lastmod>
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      <image:title>CS #362 - BLUEPRINT - BLUEPRINT</image:title>
      <image:caption>A Global Chief Security Officer Defines a Three-Year Security Strategy Roadmap</image:caption>
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    <loc>https://excerra.com/240-field-of-flowers</loc>
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    <lastmod>2021-05-28</lastmod>
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      <image:title>CS #240 - FIELD OF FLOWERS - FIELD OF FLOWERS</image:title>
      <image:caption>PricewaterhouseCoopers Sets the Global Standard in Information Security Data Analysis and Thought Leadership</image:caption>
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  <url>
    <loc>https://excerra.com/cs-296-orchestra</loc>
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    <lastmod>2021-06-08</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ec84fcf9b003c24ec4876d0/1593312356257-8AWGNKWJZ0UQ3KYVV6M2/Five+violins+as+metaphors+for+communications+manifestos</image:loc>
      <image:title>CS #296 - ORCHESTRA - ORCHESTRA</image:title>
      <image:caption>A CEO Commissions Five Strategic Communications Blueprints</image:caption>
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    <loc>https://excerra.com/cs-312-rule-book</loc>
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    <lastmod>2021-05-28</lastmod>
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      <image:title>CS #312 - RULE BOOK - RULE BOOK</image:title>
      <image:caption>A Chief Security Officer Rationalizes Policies across Business Divisions, Functions and Geographies</image:caption>
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    <loc>https://excerra.com/cs-365-recipe-for-change</loc>
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    <lastmod>2021-05-28</lastmod>
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      <image:title>CS #365 - RECIPE FOR CHANGE - RECIPE FOR CHANGE</image:title>
      <image:caption>An HR Leader Assembles a Small Team to Author a High-Profile White Paper on Change Management</image:caption>
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    <loc>https://excerra.com/cs-227-differentiation</loc>
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    <lastmod>2021-05-28</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5ec84fcf9b003c24ec4876d0/1593820318501-INZ011C3SY2IBA61LD6L/image-asset.jpeg</image:loc>
      <image:title>CS #227 - DIFFERENTIATION - DIFFERENTIATION</image:title>
      <image:caption>An Agile Entrepreneurial Firm Steps into a New Market – and Captures Leadership of it within Three Years</image:caption>
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    <loc>https://excerra.com/cs-238-scale-at-speed</loc>
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    <lastmod>2021-07-13</lastmod>
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      <image:title>CS #238 - SCALE AT SPEED - SCALE AT SPEED</image:title>
      <image:caption>A Communications Team Stands Up a New Program Overnight</image:caption>
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  <url>
    <loc>https://excerra.com/cs-307-acquisition-target</loc>
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    <lastmod>2021-05-28</lastmod>
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      <image:title>CS #307 - ACQUISITION TARGET - ACQUISITION TARGET</image:title>
      <image:caption>A Professional Services Firm Prepares to Purchase a Competitor’s Key Assets Out of Bankruptcy</image:caption>
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  <url>
    <loc>https://excerra.com/cs-252-day-one</loc>
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    <lastmod>2025-10-27</lastmod>
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      <image:title>CS #252 - DAY ONE - DAY ONE</image:title>
      <image:caption>A Big-Four Accounting Firm Expands its Global Dominance with a Strategic Acquisition</image:caption>
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    <loc>https://excerra.com/clients-ceos-and-executive-directors</loc>
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    <lastmod>2021-05-28</lastmod>
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      <image:title>CEOs and Executive Directors</image:title>
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      <image:title>CEOs and Executive Directors</image:title>
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      <image:title>CEOs and Executive Directors</image:title>
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      <image:title>CEOs and Executive Directors</image:title>
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      <image:title>CEOs and Executive Directors</image:title>
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      <image:title>CEOs and Executive Directors</image:title>
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      <image:title>CEOs and Executive Directors</image:title>
      <image:caption>DAY ONE: A Big-Four Consulting Firm Expands its Global Dominance with a Strategic Acquisition (CS #252)</image:caption>
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      <image:caption>ORBIT: A Fortune 50 Leader Resets a Billion-Dollar Division’s Communications Platform (CS #310)</image:caption>
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      <image:title>CEOs and Executive Directors</image:title>
      <image:caption>ORCHESTRA: A CEO Commissions Five Strategic Communications Blueprints (CS #296)</image:caption>
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      <image:title>CEOs and Executive Directors</image:title>
      <image:caption>VALLEY OF THE KINGS: One of the Largest Global Professional Services Firms Reimagines Its Future (CS #278)</image:caption>
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    <loc>https://excerra.com/clients-chief-people-officers-hr-leaders</loc>
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    <lastmod>2021-05-28</lastmod>
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      <image:title>Chief People Officers + HR Leaders</image:title>
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      <image:title>Chief People Officers + HR Leaders</image:title>
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      <image:title>Chief People Officers + HR Leaders</image:title>
      <image:caption>RECIPE FOR CHANGE: An HR Leader’s Team Authors a High-Profile White Paper on Change Management (CS #365)</image:caption>
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      <image:title>Chief People Officers + HR Leaders</image:title>
      <image:caption>DAY ONE: A Big-Four Consulting Firm Makes a Strategic Acquisition (CS #252)</image:caption>
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      <image:title>Private Equity + Venture Capital Teams</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ec84fcf9b003c24ec4876d0/1621727453947-QRGQOWBHREOX3UM87J2O/unsplash-image-5E5N49RWtbA.jpg</image:loc>
      <image:title>Private Equity + Venture Capital Teams</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ec84fcf9b003c24ec4876d0/1621727572497-UENFFBVF7OGBDD4CVKOQ/unsplash-image-MzsWrM8DSCU.jpg</image:loc>
      <image:title>Private Equity + Venture Capital Teams</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ec84fcf9b003c24ec4876d0/1621729330630-Z2TS0L2N9WWIZHIZWAGE/unsplash-image-r5gUAF1PE3g.jpg</image:loc>
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      <image:caption>DIFFERENTIATION: An Entrepreneurial Firm Captures Leadership of a New Market - with Three Years (CS #365)</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ec84fcf9b003c24ec4876d0/1621728807684-5HU804Q1Y64VJS6MLXMU/unsplash-image-Ok7EG-0V2C0.jpg</image:loc>
      <image:title>Private Equity + Venture Capital Teams</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ec84fcf9b003c24ec4876d0/1621729047284-H9IDFZIAHSOMH1DMDXPL/unsplash-image-r5gUAF1PE3g.jpg</image:loc>
      <image:title>Private Equity + Venture Capital Teams</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ec84fcf9b003c24ec4876d0/1621729207004-1QXUVCOZNG84GGCL1NVQ/image-asset.jpeg</image:loc>
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      <image:caption>DIFFERENTIATION: An Entrepreneurial Firm Captures Leadership of a New Market - with Three Years (CS #227)</image:caption>
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      <image:caption>SCALE AT SPEED: A Team with Expertise - but Minimal Experience - Creates a New Program Overnight (CS #238)</image:caption>
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      <image:caption>ORCHESTRA: A CEO Commissions Five Strategic Communications Blueprints (CS #296)</image:caption>
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      <image:caption>BLUEPRINT: A Global Chief Security Officer Defines a Three-Year Strategy Roadmap (CS #238)</image:caption>
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    <loc>https://excerra.com/clients-business-strategy-leaders</loc>
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    <lastmod>2021-05-28</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ec84fcf9b003c24ec4876d0/1621788130477-8OSSW0E93ZG65LPKROPX/Strategy+Communications+to+CEO+and+Board.jpg</image:loc>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5ec84fcf9b003c24ec4876d0/1621788203129-4XAZKKWR5F7H0Z78S552/Communications+Supporting+Corporate+Leaders.jpg</image:loc>
      <image:title>Strategy Leaders</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ec84fcf9b003c24ec4876d0/1621788271215-HTWYSOPY9XKDJE56FX01/Communications+Supporting+Employee+Buy-in.jpg</image:loc>
      <image:title>Strategy Leaders</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5ec84fcf9b003c24ec4876d0/1621789385121-YPY9QM8PM7R813QN33HI/Communications+Business+Strategy.jpg</image:loc>
      <image:title>Strategy Leaders</image:title>
      <image:caption>BLUEPRINT: A Global Chief Security Officer Defines a Three-Year Strategy Roadmap (CS #362)</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ec84fcf9b003c24ec4876d0/1621789036575-D2TNUQ07SKB5FMWV2X4S/PwC+Strategy+Communications</image:loc>
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      <image:caption>VALLEY OF THE KINGS: A Global Professional Services Firm Reimagines its Future (CS #278)</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ec84fcf9b003c24ec4876d0/1621789419965-F8R8AVK2ZC3MZ48KY2O9/Cisco+Communications+Blueprints.jpg</image:loc>
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      <image:caption>ORBIT: A Fortune-50 Leader Resets a Billion-Dollar Division’s Communications Platform (CS #310)</image:caption>
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    <image:image>
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      <image:title>Strategy Leaders</image:title>
      <image:caption>ORCHESTRA: A CEO Commission Five Strategic Communications Blueprints (CS #238)</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5ec84fcf9b003c24ec4876d0/1621792303368-E7H0X2U0H7JR8YXP63TV/Strategic+Briefs+and+White+Papers+for+the+Board.jpg</image:loc>
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      <image:caption>ACQUISITION TARGET: A Professional Services Firm Prepares to Purchase a Competitor’s Key Assets Out of Bankruptcy (CS #307)</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ec84fcf9b003c24ec4876d0/1593974123961-4H1MV134GCG9LH6JM5EH/Day+One+Communications+M%26A</image:loc>
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      <image:caption>DAY ONE: A Big-Four Accounting Firm Expands its Global Dominance with a Strategic Acquisition (CS #278)</image:caption>
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    <loc>https://excerra.com/clients-marketing-leaders</loc>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5ec84fcf9b003c24ec4876d0/1621801271623-MNL4XEEBN6QCGFLZ16XR/photo-1583692560956-f29bbbe23e90.jpg</image:loc>
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      <image:title>Marketing Leaders</image:title>
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      <image:caption>RECIPE FOR CHANGE: An HR Leader Commissions a High-Profile White Paper on Change Management (CS #307)</image:caption>
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      <image:title>Marketing Leaders</image:title>
      <image:caption>FIELD OF FLOWERS: PwC Sets the Global Standard in Information Security Thought Leadership (CS #278)</image:caption>
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  </url>
  <url>
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    <loc>https://excerra.com/brands-we-have-served</loc>
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    <loc>https://excerra.com/communications-deliverables</loc>
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    <loc>https://excerra.com/cs-348-storytelling-3</loc>
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      <image:title>CS #348 - STORYTELLING 3 - STORYTELLING</image:title>
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  <url>
    <loc>https://excerra.com/chief-security-officers-and-security-directors</loc>
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    <lastmod>2021-07-13</lastmod>
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      <image:title>Chief Security Officers + Directors</image:title>
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      <image:title>Chief Security Officers + Directors</image:title>
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    <image:image>
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      <image:title>Chief Security Officers + Directors</image:title>
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      <image:title>Chief Security Officers + Directors</image:title>
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    <image:image>
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      <image:title>Chief Security Officers + Directors</image:title>
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    <image:image>
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      <image:caption>BLUEPRINT: A Global Chief Security Officer Defines a Three-Year Strategy Roadmap (CS #362)</image:caption>
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    <image:image>
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      <image:caption>STORYTELLING: A CSO Uses “Storytelling” to Champion How Her Team Advanced the Business (CS #310)</image:caption>
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    <image:image>
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      <image:caption>RULE BOOK: A Chief Security Officer Rationalizes Policies across Business Divisions, Functions and Geographies (CS #312)</image:caption>
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    <image:image>
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      <image:title>Chief Security Officers + Directors</image:title>
      <image:caption>SCALE AT SPEED: A Communications Team Stands Up a New Program Overnight (CS #238)</image:caption>
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  </url>
</urlset>

