Excerra Strategic Narrative Advisory Logo
Excerra Strategic Narrative Advisory Logo

The trusted outside voice for leaders navigating change.

The trusted outside voice for leaders navigating change.

Excerra provides confidential, independent counsel to CEOs and select senior leaders on what their organizations must mean, say, repeat, and hear—so strategic intent becomes a narrative people can understand, trust, and act on.

Leadership.

Leadership.

As always, for eons.

As always, for eons.

Some leadership conversations cannot be delegated.

Some leadership conversations cannot be delegated.

At moments of strategic change, a CEO or senior leader needs a confidential, independent adviser: someone who can challenge assumptions, hear what is not being said, clarify the essential story, and help the leader direct how that story must travel through the organization.

At moments of strategic change, a CEO or senior leader needs a confidential, independent adviser: someone who can challenge assumptions, hear what is not being said, clarify the essential story, and help the leader direct how that story must travel through the organization.

At moments of strategic change, a CEO or senior leader needs a confidential, independent adviser: someone who can challenge assumptions, hear what is not being said, clarify the essential story, and help the leader direct how that story must travel through the organization.

The work is not simply to create a message.
The work is to shape a narrative that is authentic enough to be trusted, compelling enough to inspire, and coherent enough to hold as it travels.

The work is not simply to create a message.
The work is to shape a narrative that is authentic enough to be trusted, compelling enough to inspire, and coherent enough to hold as it travels.

The work is not simply to create a message. The work is to shape a narrative that is authentic enough to be trusted, compelling enough to inspire, and coherent enough to hold as it travels.

AI has exposed—and accelerated—a leadership challenge that has always existed.

AI has exposed—and accelerated—a leadership challenge that has always existed.

A department head publishes a point of view before the CEO knows it exists. A sales team assembles a proposal from fragments that no one has tested in years.

A department head publishes a point of view before the CEO knows it exists. A sales team assembles a proposal from fragments that no one has tested in years.

A junior marketer uses AI to generate polished content in minutes—language that may sound right while misrepresenting what the organization actually stands for.


The result is not simply more content. It is greater risk that leadership intent fragments as it travels.

A junior marketer uses AI to generate polished content in minutes—language that may sound right while misrepresenting what the organization actually stands for.


The result is not simply more content. It is greater risk that leadership intent fragments as it travels.

Excerra communication governance for AI-generated brand content and leadership messaging alignment
Excerra corporate governance advisory for narrative alignment across organizations

No one owns this problem in organizations today.

No one owns this problem in organizations today.

No one owns this problem in organizations today.

The CFO owns financial governance. The General Counsel owns legal governance. The CIO owns data governance.

Who owns narrative governance—the discipline of ensuring that what an organization says, promises, and signals remains aligned with its strategy, evidence, values, and accountability?

The CFO owns financial governance. The General Counsel owns legal governance. The CIO owns data governance.

Who owns narrative governance—the discipline of ensuring that what an organization says, promises, and signals remains aligned with its strategy, evidence, values, and accountability?

Who owns narrative governance—the discipline of ensuring that what an organization says, promises, and signals remains aligned with its strategy, evidence, values, and accountability?

Who owns narrative governance—the discipline of ensuring that what an organization says, promises, and signals remains aligned with its strategy, evidence, values, and accountability?

Who owns narrative governance—the discipline of ensuring that what an organization says, promises, and signals remains aligned with its strategy, evidence, values, and accountability?

That requires judgment—human, accountable, and aligned with the CEO’s intent.

That requires judgment—human, accountable, and aligned with the CEO’s intent.

That requires judgment—human, accountable, and aligned with the CEO’s intent.

That requires judgment—human, accountable, and aligned with the CEO’s intent.

Stephen Grant has spent 30 years helping leadership teams clarify strategic intent and express it in language that can move organizations. He has advised leaders across more than 175 organizations and 18 industries—at moments when the message, the decision, and the direction all mattered.


Excerra brings the perspective of an independent adviser: close enough to understand the stakes, independent enough to say what others may not.

Stephen Grant has spent 30 years helping leadership teams clarify strategic intent and express it in language that can move organizations. He has advised leaders across more than 175 organizations and 18 industries—at moments when the message, the decision, and the direction all mattered.


Excerra brings the perspective of an independent adviser: close enough to understand the stakes, independent enough to say what others may not.

Stephen Grant has spent 30 years doing what AI now does at the surface level — defining the language  that determines whether strategy moves organizations.

He has advised leadership teams from 175+ organizations across 18 industries.

Excerra change management advisory for leaders using strategic narrative governance

PwC    Cisco  FedEx     Mars   PepsiCo     Tiffany's

PwC    Cisco  FedEx     Mars   PepsiCo     Tiffany's

PwC Cisco FedEx
Mars PepsiCo Tiffany's

“This is the best-written business document I’ve ever read.”

“This is the best-written business document I’ve ever read.”

“This is the best-written business document I’ve ever read.”

— Juan Pujadas, Vice Chairman of Global Advisory Services

— Juan Pujadas, Vice Chairman of Global Advisory Services

— Juan Pujadas, Vice Chairman of Global Advisory Services

PwC International

PwC International

PwC International

Excerra business strategy advisory for senior leaders managing organizational transformation

Independent advisory at the level of a senior partner.

Independent advisory at the level of a senior partner.

Independent advisory at the level of a senior partner.

Without the firm.

Most organizations navigating significant transformation turn to one of two options: a large consulting or communications firm that brings process, scale, and overhead — or a narrow specialist who can execute but can't see the whole board.

Stephen Grant is neither. He is a single senior advisor who works directly with CEOs and leadership teams, without a methodology to sell or a team to staff. The counsel is independent. The perspective is clear. And the accountability runs directly to the leader in the room.

Most organizations navigating significant transformation turn to one of two options: a large consulting or communications firm that brings process, scale, and overhead — or a narrow specialist who can execute but can't see the whole board.

Stephen Grant is neither. He is a single senior advisor who works directly with CEOs and leadership teams, without a methodology to sell or a team to staff. The counsel is independent. The perspective is clear. And the accountability runs directly to the leader in the room.

Most organizations navigating significant transformation turn to one of two options: a large consulting or communications firm that brings process, scale, and overhead — or a narrow specialist who can execute but can't see the whole board.

Stephen Grant is neither. He is a single senior advisor who works directly with CEOs and leadership teams, without a methodology to sell or a team to staff. The counsel is independent. The perspective is clear. And the accountability runs directly to the leader in the room.

“He's the best communications strategist I've met. I get tons of feedback from our people, and no one has ever challenged our core positioning….”

“He's the best communications strategist I've met. I get tons of feedback from our people, and no one has ever challenged our core positioning….”

“He's the best communications strategist I've met. I get tons of feedback from our people, and no one has ever challenged our core positioning….”

— CEO and board member, billion-dollar engineering and consulting services company

— CEO and board member, billion-dollar engineering and consulting services company

— CEO and board member, billion-dollar engineering and consulting services company

Stephen works with a small number of leaders and teams at a time — as a one-on-one advisor to the CEO, as an extension of a strategic project team, or as a fractional Chief Narrative Officer (CNO) on retainer with direct access to the CEO and key leaders.

Stephen works with a small number of leaders and teams at a time — as a one-on-one advisor to the CEO, as an extension of a strategic project team, or as a fractional Chief Narrative Officer (CNO) on retainer with direct access to the CEO and key leaders.

Stephen works with a small number of leaders and teams at a time — as a one-on-one advisor to the CEO, as an extension of a strategic project team, or as a fractional Chief Narrative Officer (CNO) on retainer with direct access to the CEO and key leaders.

When the timing is right, the conversation is worth having.

When the timing is right, the conversation is worth having.

When the timing is right, the conversation is worth having.