Strategic Communications Support to
STRATEGY LEADERS
Telling the Strategy Story to
Inspire Buy-in and Commitment
As the executive charged with defining your “future state” and how to get there, you know that translating your strategy into actions, decisions and behaviors requires a powerful story.
Winning buy-in from key stakeholders, from board members and owners to leaders of key divisions and initiatives, requires an end-run around some common obstacles. These include, for example, (1) the tactical “battle fog” of other operational priorities that distract leaders, (2) the “tired script” of corporate language, analogies and metrics, (3) resistance based on perceptions that the strategy is influence by internal politics and posturing, and (4) resistance to new calls for results without subordinating other priorities or providing a corresponding increase in resources. The magic is in the message – if we get it right.
SERVICES
How we support you as a Strategy Leader + Story Architect
Approval of the CEO and Board
Artful positioning of the strategy pitch to accommodate the questions, concerns, biases, objectives and agendas of the CEO and other leaders, including the board and key governance committees.
Support of Key Corporate Leaders
Communication of the strategy to frontline operational and functional leaders in language they understand and in a manner that communicates respect for the context, reach and limitations of their respective roles, resources and authority.
Buy-In from Every Employee
Explanation of the strategy to every employee or member of a particular initiative in a way that informs and inspires them, asks for their commitment, and specifies exactly which actions they need to take to achieve the team’s collective objectives.
