Strategic Communications Support to
M+A LEADERS
Communicating
Before, On and After Day One
As a leader responsible for consolidating companies or assets, your focus ranges from deal value to due diligence. Success at every stage depends on your communications.
Early in the process, you’ve got to convince others – e.g., your board, your CEO, your 300 partners – that the acquisition target is attractive and why. That’s not just a pitch; it’s a story. As you approach Day One, you have layers and layers of messaging to prepare for managers and employees of both entities as well as for other constituencies such as the media and regulators. Finally, on Day One and afterward, your integration team needs to be listening, learning and communicating back to the organization continuously to help offset the risks associated with common challenges such as retention and turnover, distractions to managers and employees and concern or confusion among your clients.
SERVICES
How we support you as an M+A Leader
Strategic Briefs + White Papers
for the Board
Collaboration with the deal team in articulating the story, key messages and principal business arguments – from valuation rationales to risks – for presentation to senior leadership. Modifications, as necessary, to cascade the story across other executive groups as Day One approaches.
Day One Communications
for All Audiences
Development and execution of a comprehensive integration communications plan. Common elements include a cascade of consistent messages tailored for each audience, press release and talking points for external audiences, FAQ documents for various impacted groups and guidance for managers on informing their respective teams.
Integration
Communications
Support throughout the integration phase over a 30-60-90 day cycle to anticipate, interpret and respond to stakeholder questions and concerns in a human, empathetic and authentic manner that helps guide expectations, quell concerns and champion progress against the integration’s objectives.
