Strategic Communications Support to
PRIVATE EQUITY + VC TEAMS
Creating Companies - and Value - Overnight
As a business builder, you grow companies whose success depends on how well and quickly you can establish a brand voice and a library of communications that attracts clients and markets to new ideas and concepts.
Few business leaders use communications strategically as a competitive differentiator – to highlight their organization’s mission, value proposition and products or services with elements that range from powerful websites, thought leadership and electronic collateral to high-impact proposals and client reports that reflect excellence in professional messaging and design. That creates an enormous opportunity for some organizations – especially those with (1) complex services and selling messages, (2) high-value contracts, (3) long lead-to-win timelines, and (4) multiple influencers on the purchase decision with different goals and criteria.
SERVICES
How we support you as an Entrepreneur and Business Builder
Core Branding +
Communications
Creation of core communication elements – from vision, mission, purpose and value statements to corporate “stories,” boilerplate descriptions for companies, divisions and services and elevator speeches and other supporting collateral.
Professional Content +
Templates
Rapid ability to design a “family” of brand-aligned baseline templates and build out the organization’s library of collateral. Includes all or some of the following: thought leadership publications and magazine articles, website content, brochures, sales briefs, case studies, cross-selling guides, proposal templates for multiple types of services, and client plans or reports.
Pre-Acquisition
Due Diligence Mashups
Preparation by a communications expert (with an MBA) of a concise executive summary brief of multiple due diligence reports and thousands of pages authored by disparate due diligence teams: Administrative, Financial, Asset, HR, Tax, IP, Legal, Customer and Strategic Fit.
Creation of World-Class Communications Teams
Design and execution of an end-to-end strategy and plan to create a world-class, in-house communications program and team from scratch – including all content delivery and programmatic building blocks across people, process and technology.