Strategic Communications Support to
CEOs + EXECUTIVE DIRECTORS
Driving High Performance - from Vision and Strategy to Culture and Behaviors
As a CEO, how you communicate to your employees, clients and shareholders, as well as your board and direct reports, is the single greatest driver of your success.
Sometimes those moments and messages require an outside perspective – different from, but complementary to, those provided by your in-house corporate communications, PR and marketing teams. Working together intimately on a confidential basis – or collaboratively with your inner executive circle or corporate communications team – we can weave a powerful tapestry of messaging that reflects your most critical business, strategy and people objectives.
SERVICES
How we support you as a CEO or Executive Director
Vision, Mission and Principles
Collaboration, as a small team of two or a broader team including all your employees, in identifying a powerful set of communication elements that reflect your organization’s purpose, core beliefs and aspirational objectives.
Business Strategy
Development of multiple communication deliverables supporting the articulation of a business strategy – and how the “story” of the strategy is shared with various internal audiences to inform and inspire them.
Employee Engagement
Partnership in developing an integrated communications strategy and deliverables that replace “corporate speak” with messaging that help you connect authentically and directly with your employees and their many different perspectives.
Major Events
or Crises
Direct support in choreographing and crafting a consistent and powerful stream of communications during live events or crises. Ranges from drafting high-impact speeches, letters or white papers to managing a crisis-specific 24/7 “communications war room.”
Analyst Day and Other
Market Influencer Events
Planning, coordination and creation of communications elements that support analyst calls or annual “analyst day” events. Ranges from white papers and multi-media case studies to pre-event story development with participating clients supported by panel discussion questions.
Communications
Program Improvement
Independent evaluation and assessment of the business’s communications environment, capabilities and opportunities across all channels, from branding, marketing and thought leadership to proposals, client reports, special account support and communications to critical insiders.
CASE STUDIES
How we have supported CEOs + Executive Directors
